Маркетинг

This role involves managing all aspects of digital marketing, including #brand positioning, overseeing budgets, and optimizing #campaigns.

The manager will collaborate with stakeholders to ensure effective #positioning while adhering to legal regulations in #gambling advertising.

Key Responsibilities:

– Build and execute a comprehensive strategy that positions the company effectively in the #online gambling #market, focusing on short- and long-term objectives for brand awareness, customer acquisition, and retention.
– Oversee the company’s presence across digital #channels like social #media, search engines, and email marketing, ensuring legal compliance and best practices.
– Develop and manage digital marketing budgets, tracking performance and adjusting strategies for optimal ROI.
– Conduct audits of current digital marketing positioning, propose improvements, and implement adjustments for better performance.
– Manage digital marketing campaigns, ensuring effective launch and optimization across all platforms. Analyze metrics and refine tactics for maximum results.
– Ensure all campaigns follow gambling industry regulations, such as age restrictions and responsible gambling messaging.
– Lead SEO and SEM strategies to boost visibility and traffic, continuously monitoring and improving performance.
– Develop a content strategy for social media and digital channels that engages audiences while following industry standards and legal requirements.
– Track KPIs like traffic growth, customer acquisition costs, and lifetime value to provide actionable insights to leadership.
– Regularly review and adjust strategies to keep them aligned with market conditions and company goals.
– Work with product, customer support, and design teams to ensure digital strategies support overall business goals.
– Oversee hiring, managing, and developing junior digital marketing specialists to execute campaigns.

Skills & Qualifications:

– Proven experience as a Digital Marketing Manager, preferably in gambling, gaming, FMCG, Pharma, or regulated industries.
– Strong knowledge of SEO, SEM, display advertising, and social media strategies.
– Experience in budget management, ROI analysis, and tracking performance.
– Excellent analytical skills with the ability to make data-driven decisions.
– Creative thinking and ability to innovate in the gambling industry.
– Strong communication skills to collaborate across departments and present insights.
– Proactive and results-oriented with a focus on continuous improvement.

If you are passionate about digital marketing, we invite you to apply for this exciting opportunity.